Louis Vuitton, actual name Louis Vuitton Malletier, commonly shortened to LV, is a French fashion house specializing in luxury trunks, leather goods, ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. The Louis Vuitton Brand and the famous LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Wells Fargo and before Gillette. The brand itself is estimated to be worth USD 19.781 billion. Its head office is located in Paris.
History
Louis Vuitton (1821 – 1892), eponymous founder of the company, was born in Jura, France. In 1835, he moved to Paris. The trip from his hometown to Paris was over 400 kilometers, and he traveled the distance by foot. On his way there, he picked up a series of odd jobs to pay for his journey. There, he became an apprentice Layetier to prominent households. Because of his well established reputation in his fields, Napoleon III of France appointed Vuitton as Layetier to his wife, Empress Eugénie de Montijo. Through his experience with French royalty, he developed advanced knowledge of what made a good travelling case. It was then that he began to design his own luggage, setting the foundations for LV Co.
Louis Vuitton was founded in 1854 on Rue Neuve des Capucines in Paris. In 1858, Monsieur Vuitton introduced his flat-bottom trunks with trianon canvas. Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water run off, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack for ease with voyages. Becoming successful and prestigious, many other luggagemakers began to imitate LV's style and design.
In 1867, the company participated in the universal exhibition in Paris. To protect against the duplication of his look, he changed the Trianon design to a beige and brown stripes design in 1876. By 1885, the company opened its first store in London, England on Oxford Street. Soon thereafter, due to the continuing imitation of his look, in 1888, the Damier Canvas pattern was created by Louis Vuitton, bearing a logo that reads "marque L. Vuitton déposée," which translates to "mark L. Vuitton deposited" or, roughly, "L. Vuitton trademark". In 1892, Louis Vuitton died, and the company's management passed to his son.
After the death of Louis Vuitton, his son Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the Chicago World's Fair in 1893. In 1896, the company launched the legendary Monogram Canvas and made the worldwide patents on it. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese and Oriental designs in the late Victorian era. The patents later proved to be successful in stopping counterfeiting. In this same year, Georges traveled to the United States, where he toured various cities, selling Vuitton products during the visit. In 1901, the Louis Vuitton Company introduced the Steamer Bag, a smaller piece of luggage designed to be kept inside Vuitton luggage trunks.
By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began. Afterwards, in 1930, the Keepall bag was introduced. During 1932, LV introduced the Noé bag. This bag was originally made for champagne vintners to transport bottles. Soon thereafter, the Louis Vuitton Speedy bag was introduced (both are still manufactured today).[3] In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.
LV Stores
There are more than 1000 LV stores across 73 countries in five continents. You can usually locate an LV store in capital city or major cities of a country. All LV stores are uniquely designed and are a piece of art of their own. The gold color theme are frequently used in LV stores, and it's hard not to feel the luxury and exclusivity once we step into a LV store.
Visit Louis Vuitton official website here: Louis Vuitton
Getting a Louis Vuitton online here: Louis Vuitton Online Store
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